Among the strangest aspects of Truman’s life as an unknowing reality television star is the constant product placement. From the knives they use, to the beer and hot chocolate they drink a character is constantly promoting products. Throughout the film, these updates highlight the falsity that is Truman’s life. The lack of control he has over his life extends even into small details such as the beer he drinks. While we realize this occurs to Truman because he is on television, it may be saying something about consumerism in general. Perhaps the product placement says something about those who buy the products. Do we really have control over what we buy? Or are we as consumers to corporations comparable with Truman to Christof?

Check out some this video of the hilariously, obvious product endorsements throughout the film!

Katie Gallagher